The most common misconception in supplement and food compliance is that label review is enough. It isn't. FDA's full-context analysis means that what you say on your website, in your ad copy, and in your email campaigns is part of the regulatory picture for your product. The FTC holds brands to a substantiation standard that applies equally to a claim on your label and a claim in a Meta ad. Truli's Marketing Scanner was built to review all of it.

Scan URLs, Copy, or Uploaded Files

Marketing compliance review shouldn't require a manual audit every time copy changes. Truli lets you submit a URL for crawling, paste in raw copy for direct review, or upload files — whatever format your marketing materials are in. Every piece of content gets analyzed against FDA structure/function claim rules, FTC substantiation standards, and the specific claim risks relevant to your product category.

Each finding is returned with a risk level — High, Medium, or Low — and a plain-English explanation of what the issue is, why it matters, and what a compliant version might look like.

Product-Aware Analysis

Context changes what a claim means. A general statement about energy support reads differently when it appears on a page dedicated to a product marketed to people with fatigue disorders. Truli's Marketing Scanner connects each review to a product in your catalog, so the analysis reflects your actual ingredient profile, your claim history, and the regulatory risks specific to your category.

How it works

Submit a URL, paste in copy, or upload a file. Select the product the material is associated with. Truli scans the content and returns a categorized list of findings with regulatory context and suggested corrections. Results are saved to your account so you can track changes over time and demonstrate that marketing materials were reviewed before going live.

Before It Goes Live, Not After

The FTC's enforcement pattern is consistent: brands that don't review their marketing copy before it goes live end up reviewing it after receiving a warning letter. Website copy, product page claims, and ad creative are all fair game. Truli gives you a fast, systematic way to review everything before it goes public — so you're not learning about a compliance issue from a regulator.

Start scanning your marketing materials

The Marketing Scanner is live on your dashboard. Submit your product page, your homepage, or any piece of copy you want reviewed. The faster your team builds review into the workflow, the less likely a compliance issue is to reach the stage where it becomes expensive.

A note from Truli: Truli is not a law firm, and this article does not constitute or contain legal advice or create an attorney-client relationship. When determining your obligations and compliance with respect to relevant laws and regulations, you should consult a licensed attorney.