Claim compliance at scale is hard to manage in spreadsheets. Every product has its own claim set. Every claim has its own substantiation requirements. Every label refresh creates new claim decisions. And across a product line, the number of open questions at any given moment can easily exceed what any team can track manually. The Claims Hub gives your compliance workflow the organization it needs to keep up.

Projects That Mirror How You Actually Work

Claim review doesn't happen one claim at a time — it happens in the context of a product launch, a reformulation, a new campaign, or a retailer review. The Claims Hub is organized around projects, so you can group all the claim work for a specific product, launch, or initiative in one place. Everyone working on that project sees the same claims, the same review status, and the same outstanding questions.

Know the Status of Every Claim

For every claim under review, the Claims Hub tracks where it stands: substantiated, flagged for further review, or identified as non-compliant. That means you always have a current picture of which claims are cleared, which are in progress, and which need attention — without having to reconstruct the status from email threads or shared docs.

How it works

Create a project in the Claims Hub and associate it with one or more products from your catalog. Add the claims you want to review — from your current label, an upcoming launch, or a new marketing campaign. Truli analyzes each claim against FDA and FTC standards and returns findings you can work through, approve, flag for counsel, or send back for revision. The full review history is preserved in the project.

A Compliance Record You Can Actually Show People

Retail buyers, co-manufacturers, and legal counsel all want to know that your brand has a documented claim review process. The Claims Hub gives you exactly that — a timestamped record of what was reviewed, when, by whom, and what was decided. When a question comes up about a specific claim, the answer is in your project history, not in someone's memory.

Start your first claims project

The Claims Hub is live on your dashboard. Create a project for your next product launch or upcoming label refresh and start tracking your claim review in one place. The more consistently your team uses it, the more valuable your compliance record becomes over time.

A note from Truli: Truli is not a law firm, and this article does not constitute or contain legal advice or create an attorney-client relationship. When determining your obligations and compliance with respect to relevant laws and regulations, you should consult a licensed attorney.