Supplement labels, compliant before they ship
Supplement labels, compliant before they ship
Get your Supplement Facts panels, structure-function claims, and marketing compliant faster, with continuous monitoring, automation, and real-time visibility.
Truli:
Reviews labels, ingredients, claims, and marketing content to catch compliance issues early, with clear recommendations for fixing them
Monitors every channel, including labels, websites, and social platforms like TikTok and Instagram, for a real-time view of your compliance posture
Tracks enforcement trends with regulatory intelligence so your team can anticipate emerging risks and avoid costly compliance mistakes
Join leading supplement brands like Vega Nutrition that trust Truli to automate their compliance. Book a demo today.
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Brands.
Brands.
Brands.
Errors Caught.
Errors Caught.
Errors Caught.
Saved Per Product.
Saved Per Product.
Saved Per Product.
Truli automates FDA and FTC label review, claims validation, and post-market monitoring for food, beverage, and supplement brands, helping catch hundreds of errors and save thousands per product.
Truli automates FDA and FTC label review, claims validation, and post-market monitoring for food, beverage, and supplement brands, helping catch hundreds of errors and save thousands per product.
Here's how: Truli automates FDA and FTC label review, claims validation, and post-market monitoring for food, beverage, and supplement brands.
Trusted by leading CPG brands
Cut label and claim review time from weeks to minutes
Cut label and claim review time from weeks to minutes.
Let Truli's AI agents handle regulatory audits and decode complex regulations, so you can reclaim your budget and understand exactly what matters for your products.
Cut label and claim review time from weeks to minutes
Let Truli's AI agents handle regulatory audits and decode complex regulations, so you can reclaim your budget and understand exactly what matters for your products.
AI-Automated Analysis
Based on regulations
Results
Input Product Content
Packaging, NFPs, Claims, Marketing
Optimize Content
Sell more, risk less
Review and Approve
Allows team collaboration
Fix Critical Errors
Review suggestions
AI-Automated Analysis
Based on regulations
Results
Input Product Content
Packaging, NFPs, Claims, Marketing
Optimize Content
Sell more, risk less
Review and Approve
Allows team collaboration
Fix Critical Errors
Review suggestions
Compliance surveillance across all marketing channels
Continuously monitor your website, marketing materials, and social platforms like TikTok, Instagram, and more—flagging risky claims in new posts and content changes in real time.
Compliance surveillance across all marketing channels
Continuously monitor your website, marketing materials, and social platforms like TikTok, Instagram, and more—flagging risky claims in new posts and content changes in real time.
Unify compliance in one platform
Unify your tools, audit trails, and team workflows in one place—so everyone operates from the same up-to-date regulatory source of truth, reducing friction, errors, and misalignment across the entire process.
Unify compliance in one platform
Unify your tools, audit trails, and team workflows in one place—so everyone operates from the same up-to-date regulatory source of truth, reducing friction, errors, and misalignment across the entire process.
Analyze
Complete
Review
Analyze
Complete
The compliance layer built for every stage
Move seamlessly across the full lifecycle—claims, ingredients, packaging, and beyond. Truli replaces spreadsheets, siloed tools, and one-off reviews with continuous oversight that keeps work flowing across teams.
The compliance layer built for every stage
Move seamlessly across the full lifecycle—claims, ingredients, packaging, and beyond. Truli replaces spreadsheets, siloed tools, and one-off reviews with continuous oversight that keeps work flowing across teams.
How Truli works
Connect your products
Book a demo to get access. Upload labels, ingredients, and product documentation directly or connect your current storage system. Truli integrates with your existing workflow so your team can hit the ground running.
Connect your products
Book a demo to get access. Upload labels, ingredients, and product documentation directly or connect your current storage system. Truli integrates with your existing workflow so your team can hit the ground running.
Automate & Optimize
From product concept to marketing, Truli supports compliance across the entire commercialization process. Instantly review claims, ingredients, labels, and ads with detailed findings, citations, and suggestions.
Automate & Optimize
From product concept to marketing, Truli supports compliance across the entire commercialization process. Instantly review claims, ingredients, labels, and ads with detailed findings, citations, and suggestions.
Monitor and stay current
Continuous monitors scan new content as it goes live, routing issues through automated review queues with full audit trails. Get alerted the moment regulatory changes or emerging trends affect your products.
Monitor and stay current
Continuous monitors scan new content as it goes live, routing issues through automated review queues with full audit trails. Get alerted the moment regulatory changes or emerging trends affect your products.
Step into the future of regulatory compliance
Eliminate tedious manual processes and outdated systems. See how Truli's AI agents and seamless platform can automate your workflows and accelerate growth by 10x.
Without Truli
Without Truli
With Truli
With Truli
Audits
Several weeks
Instantly
Audits
Several weeks
Instantly
Data and Tools
Fragmented
Real-Time, Centralized
Data and Tools
Fragmented
Real-Time, Centralized
Team Collaboration
Disconnected
Seamless
Team Collaboration
Disconnected
Seamless
Regulatory Information
Dense FDA Documents
AI-Powered Custom Guidance
Regulatory Information
Dense FDA Documents
AI-Powered Custom Guidance
Decision-Making
Sluggish and Delayed
Rapid and Data-Driven
Decision-Making
Sluggish and Delayed
Rapid and Data-Driven
Overall Growth
Mediocre at best
Unstoppable
Overall Growth
Mediocre at best
Unstoppable
Common questions answered
What does Truli do?
Truli is an AI compliance platform that automatically scans your labels, marketing copy, and social content for FDA and FTC violations. Instead of manually cross-referencing regulations, your team gets flagged issues, regulatory citations, and suggested rewording in minutes — across label audits, ingredient checks, claim reviews, and continuous social media monitoring.
What does Truli do?
Truli is an AI compliance platform that automatically scans your labels, marketing copy, and social content for FDA and FTC violations. Instead of manually cross-referencing regulations, your team gets flagged issues, regulatory citations, and suggested rewording in minutes — across label audits, ingredient checks, claim reviews, and continuous social media monitoring.
What compliance regulations does Truli cover?
Truli covers FDA food and supplement regulations (21 CFR Part 101, DSHEA, 21 CFR Part 111), FTC advertising guidelines, and USDA organic standards. This includes Nutrition Facts and Supplement Facts panel requirements, allergen declarations, nutrient content claims, health claims, structure/function claims, and FTC endorsement and substantiation rules.
What compliance regulations does Truli cover?
Truli covers FDA food and supplement regulations (21 CFR Part 101, DSHEA, 21 CFR Part 111), FTC advertising guidelines, and USDA organic standards. This includes Nutrition Facts and Supplement Facts panel requirements, allergen declarations, nutrient content claims, health claims, structure/function claims, and FTC endorsement and substantiation rules.
How fast are results?
Most scans complete in minutes. Truli processes your label, marketing copy, or social content against its regulatory database and returns findings immediately — no waiting for a consultant's turnaround or manual review queue.
How fast are results?
Most scans complete in minutes. Truli processes your label, marketing copy, or social content against its regulatory database and returns findings immediately — no waiting for a consultant's turnaround or manual review queue.
Who is Truli for?
Truli is built for food, beverage, and dietary supplement brands — from emerging brands without a compliance team to established CPG companies managing dozens of SKUs and creator partnerships. Regulatory teams, brand managers, formulators, and marketers all use Truli to catch issues before they become enforcement problems.
Who is Truli for?
Truli is built for food, beverage, and dietary supplement brands — from emerging brands without a compliance team to established CPG companies managing dozens of SKUs and creator partnerships. Regulatory teams, brand managers, formulators, and marketers all use Truli to catch issues before they become enforcement problems.
How does Truli use my product data in compliance analysis?
Truli matches each scan to your product catalog and uses your verified product data — ingredients, nutrients, and approved claims — to inform the analysis. A claim that looks risky in isolation may be fully substantiated by your product's evidence on file. If a product can't be detected automatically, you can manually link it from the scan detail view.
How does Truli use my product data in compliance analysis?
Truli matches each scan to your product catalog and uses your verified product data — ingredients, nutrients, and approved claims — to inform the analysis. A claim that looks risky in isolation may be fully substantiated by your product's evidence on file. If a product can't be detected automatically, you can manually link it from the scan detail view.
Is my data secure?
Yes. Your data is encrypted in transit and at rest. You retain full ownership and can export or delete it at any time. Truli signs an NDA before accessing any proprietary product information.
Is my data secure?
Yes. Your data is encrypted in transit and at rest. You retain full ownership and can export or delete it at any time. Truli signs an NDA before accessing any proprietary product information.
How accurate is Truli's compliance analysis?
Truli's AI draws from current FDA regulations, FTC guidance, and published enforcement actions to surface the exact claim patterns that have triggered real enforcement. For high-stakes decisions, we recommend using Truli as your first line of defense and consulting legal counsel for final sign-off on novel or complex cases.
How accurate is Truli's compliance analysis?
Truli's AI draws from current FDA regulations, FTC guidance, and published enforcement actions to surface the exact claim patterns that have triggered real enforcement. For high-stakes decisions, we recommend using Truli as your first line of defense and consulting legal counsel for final sign-off on novel or complex cases.
What happens when regulations change?
Truli's regulatory rules are updated continuously as FDA guidance, FTC policy, and enforcement priorities evolve. You don't need to track regulatory changes manually — Truli's analysis reflects current requirements automatically.
What happens when regulations change?
Truli's regulatory rules are updated continuously as FDA guidance, FTC policy, and enforcement priorities evolve. You don't need to track regulatory changes manually — Truli's analysis reflects current requirements automatically.
Does Truli offer customer support?
Yes. Reach us at info@trytruli.com. We're available to help with onboarding, questions about results, and anything else you need to get the most out of the platform.
Does Truli offer customer support?
Yes. Reach us at info@trytruli.com. We're available to help with onboarding, questions about results, and anything else you need to get the most out of the platform.